Adapt and evolve with today’s customers
The TP Business Insights Lab analyzes and converts customer data into business insights that help clients understand and anticipate customer needs.
Adapt with customers as their needs and expectations change. Build better connections, and understand how customers engage and experience brands in a digitally evolving world.
Understand customer behavior
Global Insights Survey
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The Digital Shift: Keeping up with the evolving customer
Understand customer behavior
Global Insights Survey
Discover the new channels consumers prefer and use, and gain insights into how customers perceive brands. Improve customer interactions through the TP Business Insights Lab's Global Survey.
Infographic: Keeping up with the evolving customer
Infographic: Keeping up with the evolving customer
Learn actionable insights
Key takeaways
Satisfaction with contact options increases loyalty by 37%.
Top channels with the highest satisfaction score:
1. Mobile App
2. Instant Messaging
3. Chat with a Live Agent
One-third of shoppers are willing to pay more for a product or service if it came with better customer service from brands.
Customers dissatisfied with their last interaction expressed 28% lower intention to remain or repurchase.
Top 5 countries with the highest adoption:
1. India
2. Indonesia
3. Turkey
4. China
5. Brazil
14% of consumers experienced fraud or personal information theft attempts associated with their brands, causing a 3% decrease in loyalty.
Nearly two-thirds of metaverse users would like live experts to support them in the future.
68% of the active population prefer a hybrid or fully remote work model. Remote work did not disappear: 43% of remote-able workers wouldn’t accept a job offer if they didn’t like the work model.
A spotlight on the metaverse
How do consumers in the United States perceive the metaverse?
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